Xbox partners with darts star Luke ‘The Nuke’ Littler for shirt sponsorship

Xbox has partnered with darts star Luke “The Nuke” Littler for an on-shirt sponsorship and is giving away prizes based on his real-life darts performances.

Xbox will partner with the darts player during the forthcoming PDC World Darts Championship, which is set to return to London’s Alexandra Palace from December 15  2024 through to January 3 2025.

Littler has won 10 darts trophies this season, making him one of only five players ever to achieve the feat. Last season, Littler finished second in his inaugural PDC World Darts Championship.

Xbox 🤝 Luke 'The Nuke' Littler

We're proud to sponsor @LukeTheNuke180 for the @OfficialPDC World Darts Championship 2025 🎯

Which means that YOU can #ScoreMoreWithXbox and win prizes all tournament long 🏆 pic.twitter.com/dUasEYT56x

— Xbox UK (@xboxuk) December 11, 2024

Every 180, nine-dart finish, or match Littlers wins at the Championship will result in prizes for fans. Prizes include digital copies of EA Sports FC 25, Xbox Game Pass Ultimate memberships, custom Xbox Series S consoles and controllers, and EA Sports FC 25 Points that can be used in-game.

“I’m looking forward to partnering with Xbox and bringing two of my biggest passions together – darts and gaming,” said Luke Littler. “I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox.”

Samuel Bateman, Xbox Gaming Marketing Lead for the UK and Ireland, said: “As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic. We’re wishing him every success in the upcoming PDC World Darts Championship and encourage fans in the UK to keep their eyes on Xbox UK socials to be in with a chance of winning some awesome prizes, all thanks to his extraordinary performances.”