World of Warcraft Shadowlands is the ‘fastest-selling PC game ever’, Activision Blizzard claims

World of Warcraft Shadowlands is the “fastest-selling PC game of all time industry-wide”, according to Activision Blizzard.

Blizzard’s eight World of Warcraft expansion launched on November 23 and sold over 3.7 million units globally on release day, “based on internal company records and reports from key distributors”, the publisher said on Tuesday.

Speaking during Activision Blizzard’s third quarter earnings call in October, CEO Bobby Kotick said the company was planning increased support for the long-running game following strong player growth since the release of World of Warcraft Classic last year.

Further reading

World of Warcraft Classic drove record quarterly increase in subscriptions

Activision Blizzard also says the game's player base remains elevated this quarter

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“In World of Warcraft, we’ve seen unprecedented engagement trends since the subscriber base doubled following the launch of Classic last year,” Kotick said.

“Blizzard has the largest team ever working on ensuring Shadowlands meets all of our players’ highest expectations and to deliver more frequent major content launches across both the modern game and Classic in the years ahead.”

Today’s announcement coincides with the launch of Shadowlands Season 1. Castle Nathria, its first 10-boss raid, opens in Normal and Heroic difficulties. Mythic Keystone dungeons will also become available and the expansion’s first rated PvP season kicks off too.