US Switch Lite adverts emphasise compatibility of new and existing consoles
Nintendo kicks off ‘My Way’ marketing campaign
Nintendo of America has kicked of its Nintendo Switch Lite advertising campaign, which focuses on the ways in which the upcoming handheld system and the flagship Switch console complement each other.
In a pair of videos, young parents and school friends are shown playing together with a mix of both Switch Lite and original Switch consoles.
The Switch Lite’s UK advert also promotes Lite as a companion device to the original Switch model, noting that the new hardware is “dedicated to handheld play”.
Meanwhile the Japanese ad focuses on the new features of the Switch Lite, including its d-pad and portability.
https://www.youtube.com/watch?v=fifuwXo99MY
https://www.youtube.com/watch?v=0ANcr6HnpfM
Announced in July and due to launch on September 20 for $200/£200, Switch Lite is a smaller, lighter system than the original Switch console.
It can’t be connected to a TV but can play all Switch games that support handheld mode. It features integrated controls that don’t include HD rumble or an IR motion camera, and the directional buttons previously on the left Joy-Con have been replaced with a traditional d-pad.
Joy-Con controllers can be bought separately and used with the portable console to play games like 1-2 Switch and Super Mario Party in tabletop mode. However, unlike the flagship Switch, the portable console doesn’t include a built-in kickstand.
Switch Lite is available for pre-order now at Amazon and other retailers.
