UK’s best-selling new IPs of the decade revealed

Minecraft is the UK’s best-selling new games IP of the past decade.

That’s according to data from retail monitor GfK Entertainment, published on GamesIndustry.biz, which defines new IP as a property unconnected to any previous existing brand.

That means it doesn’t count the likes of Red Dead Redemption, which is technically a sequel to Red Dead Revolver, and Forza Horizon, which is part of the pre-existing Forza IP.

Had those two games been included, Rockstar’s title would have placed second behind Minecraft and Microsoft’s racing IP would have come in third place, pushing the other chart entries down two places.

While some of the properties made the chart based on multiple series entries, The Last of Us and L.A. Noire did so based on just one franchise entry (including The Last of Us Remastered).

Minecraft, which technically released in 2009 but didn’t arrive at UK retail until 2013, also placed third on the overall list of the nation’s best-selling games of the 2010s. It was the only new IP to make the top 10, which was topped by Grand Theft Auto V but dominated by FIFA and Call of Duty games.