UK retailer Box will be selling new Xbox Series X stock via ballot on Friday

UK technology retailer Box is preparing to sell a new allocation of Xbox Series X consoles this week.

The company will select pre-registered customers from a ballot on Friday, with those chosen offered the chance to purchase Microsoft’s console.

It’s unclear how many Xbox Series X consoles are available in Box’s latest allocation (we’ve asked), but to be in with a chance of being selected customers need to register their details here, which includes signing up to the retailer’s newsletter list.

To be clear, entrants aren’t guaranteed the chance to buy an Xbox Series X console. Instead, stock will be allocated to random entrants, who will be contacted to make payment if chosen.

“Box.co.uk have taken the decision to utilise a ballot format so that customers can receive a fair chance to purchase an Xbox Series X, while keeping our website online throughout the process,” the firm explained previously.

“This ensures a smoother transaction and stops customers from having to battle each other on a website put under an enormous amount of strain with huge volumes of traffic all trying to purchase the same product at one time.”

Demand for Microsoft’s next-gen consoles is likely to outstrip supply for the foreseeable future, with the company reportedly expecting Xbox Series X/S supply problems to persist until the second half of 2021.

Microsoft CEO Satya Nadella claimed in January that Xbox Series X/S enjoyed a record launch.

“The launch of Xbox Series X and Series S was the most successful in our history with the most devices ever sold in a launch month,” he said during an earnings call.

Market research firm Niko Partners recently claimed Microsoft shipped almost 3.5 million Xbox Series X/S consoles to retailers in 2020, while data and analytics firm Ampere Analysis believes a little over 2.8 million Xbox Series X/S consoles were sold through to consumers last year.

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