Ubisoft’s share price has now dropped to its lowest in nearly 11 years

Ubisoft‘s share price has now dropped to its lowest point in nearly 11 years.

The company’s share price was €11.40 when the market closed on Wednesday, but opened today at €9.76.

At the time of writing it’s currently €9.27, but has dropped as low as €9.19 at one point today.

The last time Ubisoft’s share price was so low was back in November 2013, when it briefly dipped to €9.27 before beginning a steady climb that saw it reaching a high of €102.95 in July 2018.

However, in the past few years, the share price has consistently declined, and at the time of writing, it has dropped nearly 89% in value in the past four years—at one point in October 2020, it was as high as €82.96.

The current dip in share price started earlier this month, when Reuters reported that the share price had dropped following the release of Star Wars Outlaws on August 27.

At the time of the September 4 report, the price had dropped to €15.20, a figure it has since far surpassed on its way down.

The further dip follows Ubisoft’s announcement on Wednesday that it has delayed Assassin’s Creed Shadows. Previously scheduled to be released on November 15, the game will now be released on February 14, 2025.

It also announced that it was departing from its traditional Season Pass model, saying: “All players will be able to enjoy the game at the same time on February 14 and those who preorder the game will be granted the first expansion for free.”

In a conference call following the announcement, Ubisoft attempted to play down concerns that Sony’s newly-revealed Ghost of Yōtei, an outwardly similar historical action-adventure game also set in Japan, could eat into Assassin’s Creed Shadows sales now that both titles are being released in 2025.

Ubisoft also stated that it’s committed to improving the quality of Star Wars Outlaws following a disappointing launch for the game.

“Despite solid ratings (Metacritic 76) and user scores across the First Party and Epic stores (3.9/5) that reflect an immersive and authentic Star Wars universe, Star Wars Outlaws initial sales proved softer than expected”, it said.

“In response to player feedback, Ubisoft’s development teams are currently fully mobilized to swiftly implement a series of updates to polish and improve the player experience in order to engage a large audience during the holiday season to position Star Wars Outlaws as a strong long-term performer.”