There is ‘hope’ that GTA 6 will cost as much as $100, says analyst
A $100 price for GTA 6 would be a “turning point” for the industry, its claimed
A video games analyst has claimed there is “hope” in the industry that GTA 6 could cost up to $100, so that other companies could raise their default prices as well, amid global inflation and swelling triple-A development costs.
Matthew Ball of Epyllion has released his State of Video Gaming in 2025 report, which muses on how the video game industry could change in the forthcoming year.
One large focus of the report is Grand Theft Auto 6, which will doubtlessly be the biggest video game release of the year, should it make its planned 2025 release date.
According to the report, there is “hope” within the video game industry that publisher Take-Two will use the unprecedented excitement around GTA 6 in order to bump up the default price of the game to $100.
It’s believed that if Take-Two took this step with GTA 6, a game that will sell incredibly well regardless of the price, then others could follow suit, and potentially aid in recovering spiraling development costs.
GTA publisher Take-Two was one of the first to raise the price of games from $60 to $70 in 2020, using the transition to the next generation of consoles as an excuse. While it is likely that GTA 6 will be released with a $100 version as part of a line-up of various special editions, it’s currently expected that the standard case game will be $70.
Gaming budgets have exploded in recent years, as expectations have grown for how much content is included in a game. However, in response to this, video game prices have stayed largely stagnant, outside of the recent $10 bump.
In order to offset this, game makers have begun offering incentives that they can produce without any extra cost, but still charge for. For example, many large games now offer an early access window of a few days to those who are willing to buy the most expensive version of a game.
