The UK’s biggest selling video game franchises ever are FIFA, CoD and Mario

Lego and Grand Theft Auto also appear high on the charts

The UK’s biggest selling video game franchises ever are FIFA, CoD and Mario

FIFA, Call of Duty and Super Mario are the biggest video game franchises in UK history in terms of boxed-only sales, according to retail data.

As reported by Gi.Biz using information gained from GfK, the football simulator has dominated the charts with Call of Duty coming in second place.

In the 30-year span that the data covers, Call of Duty has released 32 games while the FIFA series, including spin-offs, has released 50. As Gi.Biz notes, while FIFA is annualised, offshoots like FIFA Street and the various tournament-themed releases such as FIFA World Cup South Africa 2010 are also included in the data.

The Mario franchise, which GI notes includes all of Mario’s sub-brands such as Mario Kart, and the various Mario sports games is in third place. The biggest selling titles include Mario Kart Wii and the perenially chart-occupying Mario Kart 8 Deluxe.

Rockstar‘s Grand Theft Auto series is the fourth best selling video game franchise in UK history. According to the data, Grand Theft Auto 5, which has been released on the PlayStation 3 and Xbox 360 in 2013, the PC, the PlayStation 4 and Xbox One in 2014 and the PlayStation 5 and Xbox Series consoles in 2022 makes up 40% of the franchises’ overall sales.

It’s worth noting that the retail version of GTA 5 on PS5 and XSX consoles have yet to release, so are not currently counted in the data.

In a quote provided to GamesIndustry.biz, Dorian Bloch, GfK’s senior client insight director for Gaming said: “This is a fascinating list and anyone who has been following the development of the video game industry as I have will no doubt show little surprise at the sheer value, size, and breadth of this market.”

It’s worth noting that the list is heavily skewed by the lack of digital sales, especially where it pertains to franchises that have released fewer titles since the increase in digital market share, such as Harry Potter, Wii Fit and the Guitar/DJ Hero franchise.


The UK Top 30 Selling Video Game Brands by Revenue

Via Gi.biz

No.NameTitle CountSeries StartPublisher
1FIFA501993EA
2Call of Duty322003Activision Blizzard
3Mario1091987Nintendo
4Grand Theft Auto211997Rockstar
5LEGO771997Warner/LucasArts/TT Games/Eidos
6Star Wars1131983EA/LucasArts/Warner
7The Sims1062000EA
8Pokémon931999Nintendo
9Assassin’s Creed272007Ubisoft
10Need For Speed301994EA
11Sonic551991Sega
12WWE and WWF611987Take-Two/THQ/Acclaim
13Marvel1061982Sony/Warner/Square Enix
14Wii Fit32008Nintendo
15Tom Clancy721997Ubisoft
16Guitar Hero/DJ Hero182006Activision Blizzard
17Pro Evolution Soccer222001Konami
18Skylanders62011Activision Blizzard
19Battlefield302002EA
20Tomb Raider311996Eidos/Square Enix
21Halo152001Microsoft
22DC431986Warner/EA/Square/Telltale
23Formula One661992Codemasters/EA/Sony
24Gran Turismo131998Sony
25Forza132005Microsoft
26Harry Potter132001EA/Warner
27Crash Bandicoot221996Activision/Vivendi/Sony
28The Olympic Games201992Sega/Nintendo/Eidos/Konami/T2
29Zelda351987Nintendo
30PGA Tour Golf461990EA/Take-Two
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