Sony’s Bungie acquisition saw more Twitter discussion than Microsoft’s Activision Blizzard deal

New figures released by Twitter show that Sony’s acquisition of Bungie generated more discussion than Microsoft’s acquisition of Activision Blizzard on the platform.

Twitter’s global head of creator and gaming content partnerships, Rishi Chadha, tweeted internal Twitter data that showed when the frequency of tweets about video games spiked throughout the past three months.

Although the information provided by Chadha doesn’t give any exact figures, it shows that there were four clear discussion peaks between January 1 and March 31 this year.

These were on the days that Microsoft announced it was acquiring Activision Blizzard, Sony announced it was acquiring Bungie, Elden Ring was released and Fortnite‘s new season started.

Twitter’s data shows that the release of Elden Ring generated the most discussion by far on the platform, likely due to the many millions of players buying the game on day one and sharing their initial impressions.

The second-most discussed topic was Sony’s acquisition of Bungie, followed by Microsoft’s acquisition of Activision Blizzard, which gained slightly more buzz than Fortnite’s new season.

Chadha followed up his tweet with another showing the top 10 games tweeted about the most globally in the past three months.

Top of the list was Genshin Impact, with Wordle at number two. This is likely because Genshin Impact is enjoying success worldwide (especially in Asia), whereas Wordle is naturally mainly popular in English-speaking countries.

Elden Ring came in at number 7 in the chart, while Minecraft claimed the number 10 spot.

Xbox parent Microsoft confirmed in January that it planned to acquired Activision Blizzard in the games industry’s biggest-ever deal, valued at $68.7 billion.

Just 13 days later, Sony revealed a big-money acquisition of its own, announcing that it plans to acquire Destiny and Halo studio Bungie in a deal worth $3.6 billion.

Sony Interactive Entertainment boss Jim Ryan later confirmed the PlayStation firm intends to make more acquisitions.

Xbox boss Phil Spencer said last October that the company was “definitely not done” buying game studios, and that there was “no quota” on the number of teams it wants to acquire.