Pokémon launches collaboration with fashion brand A.P.C.

The Pokémon Company has launched a collaboration with fashion brand A.P.C. which features premium clothing items.

The collection, which includes t-shirts, jackets, hats and jeans, is available on The Pokémon Center online store and the A.P.C. website.

The pieces mostly feature the original starter Pokémon – Bulbasaur, Charmander, and Squirtle – and Pikachu.

“We are thrilled for Pokémon fans and fashion enthusiasts to discover the Pokémon × A.P.C. range,” said Mathieu Galante, EMEA director of licensing at The Pokémon Company International.

“The stylish and raw identity of A.P.C. associated with the instantly recognizable Pokémon imagery brings a timeless yet contemporary feel to the collection that will charm fans of all ages.”

Alongside the clothing, A.P.C. has also launched two bags and several pieces of jewellery as part of the collaboration.

The Pokemon Demi-Lune Mini Bag (£400) and the Pokemon Demi-Lune Compact Wallet (£255) are available exclusively from the A.P.C. website and A.P.C. stores.

Previously The Pokemon Company partnered with Uniqlo and Levis to produce clothing collaborations. Earlier this week, Luxury jeweler Tiffany & Co announced that it’s making a range of Pokémon jewellery, with prices going up to $29,000.

The new line is a collaboration with contemporary artist Daniel Arsham, who’s worked with Tiffany & Co in the past.

It will consist of nine separate pieces, each of which contains a pendant shaped like a Pokémon.

Six Pokémon are featured in the range. Charmander, Squirtle, Jigglypuff, Cubone and Mew are each available as oxidised sterling silver pendants with diamond accents, and cost ¥211,200 / $1,290 each.

The Pikachu pendant, meanwhile, is made of 18-karat yellow gold with diamond accents, and comes in two sizes – a small Pikachu costs ¥1,507,000 (roughly $9,900) while the larger one is ¥4,730,000 / $29,000.