Pokémon Center London 2025: Here’s when you can reserve your spot

The Pokémon Center pop-up store is returning to ExCel London for the 2025 Pokémon Europe International Championships next month, and reservations are opening this week.

The event, which will take place in  ExCeL London from February 20 to February 24, will allow attendees and members of the public to purchase a variety of premium Pokémon merchandise and exclusive International Championships products not available elsewhere.

The store will be open to the general public and will not require a competitor or spectator badge to enter. However, fans will require a reservation in order to enter the store.

Fans looking to attend can secure a reservation spot at the official registration site. This year’s merchandise features Psyduck, Quagsire, and Clodsire.

The last Pokémon Center pop-up store in the UK was during the 2024 Pokémon Europe International Championships.

Pokémon Center London 2025 Store Hours:

• Thursday, February 20: 10 a.m. – 6 p.m.
• Friday, February 21: 9 a.m. – 6 p.m.
• Saturday, February 22: 9 a.m. – 6 p.m.
• Sunday, February 23: 9 a.m. – 5 p.m.

On Sunday, February 23, the Pokémon Center Store will have some additional character appearances and a scavenger hunt at the store for younger players.

The pop-up Pokémon Center was also in London in August 2022, during the Pokemon World Championships. VGC attended the event, and while the first two days saw shelves fully stocked, as it continued some items, including the highly in-demand London exclusive Pikachu plush, sold out.