PlayStation says AI can ‘revolutionize’ gaming but it ‘won’t replace the human touch’

Sony Interactive Entertainment co-CEO Hermen Hulst has discussed the impact that artificial intelligence is having on the games industry.

In an interview with the BBC, he said AI has the potential to “revolutionize” gaming, but that human input will remain crucial to the development process.

“I suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content,” Hulst said.

“Striking the right balance between leveraging AI and preserving the human touch will be crucial.”

Almost two thirds of game development studios are using artificial intelligence in their workflows, according to a survey carried out earlier this year by market research firm CIST, on behalf of game engine maker Unity.

“62% of the studios we surveyed said they used AI in their workflows, mainly to prototype quickly and for concepting, asset creation, and worldbuilding,” Unity said.

According to Unity data, the average time to launch for games increased from 218 days in 2022 to 304 days in 2023.

While learning to use new tech that can help speed up production comes with challenges, 71% of the studios surveyed that were using AI said doing so had improved their delivery and operations.

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38% of studios surveyed said they were reluctant to start using AI. 43% of this group said they had an interest in using AI but didn’t have the time, while 24% said they didn’t think they had the technical skills to do so.

During BBC’s PlayStation interview, which was conducted to coincide with the gaming brand’s 30th anniversary today, Sony wouldn’t be drawn on reports that it’s working on a new handheld console.