Nintendo’s San Francisco store will open in May with ‘exclusive products only available in this location’
The store will be Nintendo’s second in the US

Nintendo’s San Francisco store will open on May 15, the company has announced.
Located in the city’s Union Square, Nintendo San Francisco will be the company’s second store to open in the United States, after Nintendo New York, which launched in New York’s Rockefeller Center in 2005.
In addition to game systems and games, Nintendo San Francisco will offer exclusive products including accessories, apparel, home goods and souvenirs available only at this location, Nintendo said.
While it’s synonymous with video games, Nintendo has an expanding IP business that now also includes blockbuster films, theme parks and more. Nintendo already has three official stores in Japan, based in Osaka, Tokyo and Kyoto.
It’s also currently in the process of expanding its theme park presence with Super Nintendo World at Universal Epic Universe set to open in summer 2025. Last year, it opened the Nintendo Museum in Kyoto, Japan.

“We’re actually evolving into being an entertainment company with gaming as a nucleus of the overall business model,” Nintendo of America president Doug Bowser told the Washington Post in 2023.
The Super Mario Bros. Movie was that year’s second-highest grossing film ($1.36 billion) globally behind Barbie ($1.45 billion), and Nintendo has announced that a sequel and a Legend of Zelda movie is in the works.