Koch Media has been renamed Plaion

Effective today, all Koch Media companies worldwide will use the new name

Koch Media has been renamed Plaion, it’s been announced.

In a press statement issued by the publisher, it was announced that effective immediately, all Koch Media companies worldwide will now go by the Plaion name instead, retiring a name that has stood since Koch Media was originally founded in 1994.

According to the statement, the company’s new logo, which is a green triangular shape, is designed to look like a ‘play’ button.

“Along with the new name comes a new logo that represents the interactive play button, the abstract ‘P’ inside as representation of our new name, and the ribbon symbolising the embracing and connecting role we as Plaion have as a leader in the digital entertainment ecosystem,” it states.

Plaion co-founder and CEO Klemens Kundratitz said of the change: “Over the last 28 years, we have built an incredibly strong business, partnering with many of the best-known names in the industry. Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified.

“To reflect the evolving nature of our business in terms not only of content, but also of geography as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.”

He added: “Our new name offers us the opportunity to build on our rich history as a publishing partner and our outstanding, constantly growing network of world-class development studios and creative people, to keep delivering premium service to our partners, to highlight our ambition as a global player within the entertainment industry but also to reinvent ourselves.

“Our vision is to enable and inspire our worldwide teams and partners, unlocking their full potential.”

It appears that Plaion will continue to run its existing publishing labels, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, under their existing names.