Immortals of Aveum is being sold for £1 in UK supermarket Asda

Immortals of Aveum is being sold in UK supermarket Asda for £1.

That’s according to several social media users who’ve noted that Asda stores with remaining stock of the EA shooter have reduced the game drastically in an apparent attempt to clear stock.

The game was previously reduced to £5 just before Christmas. The game is not available on Asda’s online store, so those looking to take advantage of the deal will have to visit a physical location.

Asda has a history of heavily reducing the price of games to sell stock quickly, as before Christmas 2023, several of the year’s larger titles were heavily discounted to make way for new stock.

The presence of physical media in Asda stores has also been gradually declining as the transition to digital media takes a firmer hold.

Immortals of Aveum was released on PS5, Xbox Series X/S, and PC last August 22 and was met with reasonable review scores, with a Metacritic score of 70.

However, the following month developer Ascendant Studios laid off nearly half its staff, with its CEO later saying it was down to poor sales during a crowded release window.

A developer who worked on Immortals of Aveum has said it was “a truly awful idea” to release a game of its type, with such a large budget attached to it.

In a report on IGN, an anynomous former employee of Ascendant Studios said the game cost around $125 million in total, and that making a single-player game with that budget was asking for failure.

“At a high level, Immortals was massively overscoped for a studio’s debut project,” they claimed. “The development cost was around $85 million, and I think EA kicked in $40 million for marketing and distribution.