Harry Potter: Wizards Unite ‘generated $1.1 million in opening weekend’
Niantic’s new mobile AR game fails to reach the heights of its last, Pokémon Go
Harry Potter: Wizards Unite, the new augmented reality game from Niantic and Warner Bros. Games, reportedly generated $1.1 million in player spending during its launch weekend.
According to Sensor Tower data for June 20-23, the free game was installed by three million new players following its official launch in the US and UK on June 20, and its rollout in other countries in the following days, including New Zealand and Australia, where a beta version of the title was previously available.
US spending accounted for approximately 88% of revenue generated during the game’s opening weekend, ahead of 8% in the UK, its second largest market.
The game has yet to launch in Japan and South Korea but has already topped iPhone app download charts in 28 countries. However, it hasn’t made the top 10 for iPhone revenue in any market.
In comparison, Niantic’s previous release, Pokémon Go, topped $28 million in player spending during its first four days of availability and was installed 24 million times in the US, Australia and New Zealand. It was also the top-grossing product on the US App Store for 74 of its first 75 days of availability.
Wizard Unite’s launch also came up short compared to Jam City’s 2018 mobile RPG Harry Potter: Hogwarts Mystery, which generated $7 million in its opening four days in the US, UK, Australia and New Zealand.
Hogwarts Mystery saw a large jump in installs following Wizards Unite’s release, with Sensor Data suggesting this was likely due to consumers confusing it with the newer Harry Potter game.
