Classic UK show GamesMaster will be returning again in 2023
The cult Channel 4 show enjoyed a successful reboot last year
Classic British TV show GamesMaster will be returning again next year, Channel 4’s sales team has confirmed.
The much-loved ’90s series made a comeback in 2021 in the form of three special episodes, broadcast on E4 and the E4 YouTube channel.
Now, according to a tweet by Channel 4’s sales team (as spotted by Time Extension), the series will be back in 2023.
The tweet calls out for sponsors looking to create branded content for the show. The 2021 episodes were sponsored by Meta Quest.
A press release on the Channel 4 Sales website states that GamesMaster’s return will be in the form of a “gaming ecosystem on C4’s social platforms”.
“Last year, we brought GamesMaster back, generating an incredible 152m total impressions across all marketing, social digital and linear channels,” the release reads.
“Now we want to take things even further. We want to continue to appeal to not just the nostalgic fans of the original series, but also bring GamesMaster to an even younger audience, people totally unaware of the brand heritage on 4.
“This all-new take on GamesMaster 2023 would see us double down on the series’ success on social. Turning it into a gaming ecosystem on C4’s social platforms.
“This means we would still bring the entertaining gaming challenges, the nods to some of our most loved games and the unapologetic celebration of the very best of gaming culture, but we would be doing everything with a young, social-first audience in mind.”
Further reading
Review: The new GamesMaster TV show is much better than it has any right to be
It’s not yet clear if the 2021’s presenting team of Rab Florence, Frankie Ward and Ty Logan will be returning for the 2023 iteration of the show, or whether the GamesMaster will again be portrayed by Sir Trevor McDonald.
In VGC’s GamesMaster reboot review, we said the new show was “much better than it has any right to be”, arguing that the new show succeeded because it “sticks to what made it work in the first place – the hosts, the head and the heart”.
